Here I let loose all my ideas and knowledge about advertising, public relations, communication, social networks, photography and much more! It is a free space for debate for anyone who wants to intervene. Everyone is welcome to read and share visions of the world of communication with me!
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Digital Self Esteem: Freta Calella Workshop
Each year, I'm called by the Escoles Freta Calella to make a little Advertising & PR Workshop. I like to change the thematic each year, and in this one I chose to talk about Digital Self Esteem.
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Sexist Advertising: Masculine reflection
I will start this text expressing that this reflection is not a soft meal. It is not even for me, due to the presence of my discipline. Sexist advertising carries...
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Cinema and Advertising: making feelings alive
Have you ever felt that after watching a movie, it got deep inside you and made you feel a lot? Has it also happened to you with some…
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Branded Emotions: a new selling active
It is known that, in the last decade, consumers have been bombarded by an average of 5000 advertising impacts per day, some of them loaded with emotions. And yes, it would be sarcastic to say…
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DGT Campaign Analysis: Llegar
This 2023 we have had a series of Christmas campaigns very emotional and full of sentiment. It is a mistake to believe that only commercial companies have the right to use…
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Suchard nougat
Suchard is not brand new to Storytelling strategies. Their Christmas campaigns have brought out feelings in their audience for many years. For 2022 they already bet...